The Great Success of New Belgium Brewery
It was started in 1990 when the couple named Kim Jordan and Jeff Lebesch met at the party in Fort Collins, Colorado. Jeff Lebesch was an electrical engineer and a home brewer while Kim Jordan was a single mom of two and a social worker. They got married and build their life together. Since then they planned to build a business and they named it New Belgium Brewery. They took it out $60,000.00 from their second mortgage to buy equipment.
The first two beers they produced are Fat Tire, a Belgian ale, Abbey and a Belgium Dubbel. Jeff Lebesch named his first beer a “Fat Tire” when he was in Belgium for a mountain bike trip. They started brewing once in a week and delivered it by station wagon and sometimes go door to door in the neighborhood to sell the beer. The production of beer grew so fast then the couple realized the house became a beer factory and not a house anymore. Their first year revenue was $150,000.00. Not too bad for the first year. They noticed also that they cannot brew with just the two of them. So they hired and trained staff until their number of employees increased to 800. In 1996 they implement an open book management for all the employees and gave them an opportunity to own the business. Kim Jordan believes people are the assets in the company so she invested for their health and wellness. She wanted to ensure the staff would have 100% health care coverage for their family. Every year in the month of August they went to a retreat to meet to discuss their core values and beliefs, “To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good”.
In the year 2016 New Belgium Brewing Company produced 957, 968 barrels. It was the fourth largest craft brewery and eight largest overall breweries in the United States. In 2015 the total revenue is $245 million. As of August 2017 the New Belgium Brewery will be available in 50 states they sold the beer international to Canada, Sweden, Norway, South Korea, Japan and Australia.
In 2001 Jeff Lebesch left the company and Kim Jordan stayed as a Co-founder.