Amazon deals with a wide range of suppliers due to the diversity of its business and the company exercises a vast bargaining power in relation to the majority of its suppliers

Amazon deals with a wide range of suppliers due to the diversity of its business and the company exercises a vast bargaining power in relation to the majority of its suppliers. Amazon always has the control when it comes to its supply chain. While the number of Amazon suppliers is big, these suppliers have to do business according to the rules set by Amazon
Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. At the same time, it is important to clarify that for Amazon, the extent of buyer bargaining power varies across customer categories depending on the nature of products and services being consumed. This put pressure on Amazon.com, Inc. profitability in the long run. The smaller and more powerful the customer base is of Amazon.com, Inc. the higher the bargaining power of the customers and higher their ability to seek increasing discounts and offers